Ensuring your search engine makes it as simple as possible for the clients to get what they're interested in is business-critical. It's also quite hard – great search engines can cost a great deal of money and demand a good deal of ongoing attempt to keep them up to scratch.
For example: on Monday 12th December 2005, I wanted to obtain a copy of Jamie Oliver's new cook book Jamie's Italy from amazon.co.uk. Thus, I went into the "Novels" part of the site and hunted for "olivers italy" and those 9 items seemed on the results page:
1. "The American Tractor" by Patrick W. Ertel
2. "A Garden in Lucca: Finding Paradise in Tuscany" by Paul Gervais
3. "History in Exile: Memory and Identity at the Borders of the Balkans" by Pamela Ballinger
4. "Oliver Tractors" by Jeff Hackett, Mike Schaefer
5. "Wyoming (Moon Handbooks S.)" by Don Pitcher
6. "Wines of Australia (Mitchell Beazley Wine Guides)" by James Halliday
7. "All Music Guide to Jazz: The Definitive Guide to Jazz Music" from Ron Wynn (Editor), et al..
8. "Larousse Gastronomique: The World's Greatest Cookery Encyclopedia" by Prosper Montagne
9. "The Teacher's Calendar: The Day-By-Day Directory to Holidays, Historical Events, Birthdays and Special Days, Weeks and Months" by Holly McGuire (Compiler), et al..
Jamie Oliver's publication didn't look everywhere on the results page, though it'd been Amazon's 3rd best-selling publication in the past 24 hours.
The difficulty was that I'd typed "olivers italy", rather than "oliver's italy" (that could have returned Jamie Oliver's in the peak of the search results list). That single lost apostrophe was that it required for Amazon's pricey search engine to splutter, fall over and neglect.
So – if Amazon can't take action, it has to not be possible, right?
Incorrect – here are a few things that the boys & girls at Amazon can – and should have considered.
Two Kinds of problems
There are two basic Kinds of issues that a user may experience when they Are Looking for something:
- User-error – that the proper search term is entered wrongly (i.e. the consumer plans to input a search phrase that could cause the search engine to yield results which are related to their own demands, however they input it incorrectly).
- Search engine mistake – that the incorrect search phrase is entered (i.e. the user enters a search phrase the search engine doesn't relate to their demands).
Individuals typically enter the correct search phrase incorrectly because they:
- Don't even understand how to describe it.
- Have made a typing mistake
It's very important to realise that there are millions of possible clients who will't describe quite well. By way of instance, a 2003 survey of this literacy (i.e. studying and writing) estimated that there were 16 percent of English adults (aged 16 to 65-year-olds) had literacy amounts no greater than those expected of an 11 year old (origin: The Skills for Life Survey).
Additionally, let's remember that in accordance with the British Dyslexia Association approximately 4 percent of the population are severely dyslexic and a additional 6% have mild to moderate dyslexia issues.
This usually means your search engine must account for individuals making fundamental knowledge-based punctuation mistakes.
Your search engine must also account for men and women that understand how to spell what they're searching for, but also make typing mistakes. The primary categories of typing mistake are:
- Characters near one another about the keyboard being entered wrongly (either in place of – in addition to – the right letter). For instance: wrong/wring ; for/dfor.
- Characters being omitted. For instance: missing/missng ; oliver's/olivers.
- Characters. For instance: impossible/imposssible.
- Characters being entered in the incorrect order. For instance: disaply/display ; being/ebing.
Your search engine should enable folks to create these errors and return relevant and useful outcomes.
Though we've named these kinds of problems 'User mistake', in case your search engine fails to return information that the consumer is searching for it's, obviously, your error and not theirs!
Search engine mistake
If folks enter the incorrect term into a search engine, then it's just wrong because you haven't anticipated it. You need to plan to cover as many bases and expect many different search terms as you can.
What to do
The Upcoming steps to making your search engine function better are really easy:
- Sit down and make a list of all of the spelling mistakes, typing errors and other search phrases which you believe could be related to your website (e.g. really examine your computer keyboard and think of what letters are near one another).
- Ask other people in your business to produce similar lists.
- Do a little research into what search phrases people are using in your website (e.g. interviews, searches, check your search engine optimization, etc.).)
- Apply all you hear into your internet search engine.
And's it. You now have the knowledge you want to start enhancing your website's search engine optimization.
- Improvements in word processing applications have made people lazy typists. Software which auto-corrects lots of spelling and typing mistakes means that individuals are no longer made to review and adjust their job to the identical extent as previously. It follows that lots of men and women are getting out of their habit of exact spelling/typing. Thus, when they go from an auto-correcting surroundings (and on a web site, as an instance) they're more inclined to create – and less inclined to notice/correct – errors!
- Search results pages must display the search phrase that the user input in big text (e.g. 28pt). This will help people spot any accidental errors.Results pages must also give the phone numbers for client enquiries/assistance. Find out more about typing foreign characters by checking out mattyping.club/dance-mat-typing/.